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Our purpose will be to unlock digital opportunities for our purchasers with the planet’s most trustworthy forecasts, Investigation, and benchmarks. Spanning five Main coverage areas and dozens of industries, our analysis on digital transformation is exhaustive.
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Most Gen Z and millennials are relaxed building journey buys on cell Meta led in digital ad profits progress every single quarter in the last yr Faux product assessments are encouraging customers to look for consumer-created content material on social mediaCTV, retail media, social, and lookup drive US ad spend growthGen Z is a lot more very likely than millennials for making on-line buys from creators Browse All →
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Electrical power Strategic Selections: Leverage useful insights by way of effortlessly searchable and digestible exploration to travel technique, benchmark performance, and recognize impression.
Benchmark Your Business: Lean into proprietary forecasts and field KPIs that assist you and your stakeholders know how you stack up from market disorders and developments.
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Our investigate focuses on the five core protection regions beneath. We apply our arduous investigate methodology to our studies, charts, forecasts, and even more to maintain our consumers within the forefront of crucial developments and tendencies right before they hit the mainstream.